When a company has been part of the Beech Grove, Indiana community since 1974, updating their brand isn’t something taken lightly.
McGath Concrete has built a reputation on reliability, hard work, and long-standing relationships. Over the last 50 years, their brand has only been updated a handful of times—so when they decided it was time to modernize, they needed a partner who understood both their legacy and their future.
That’s where Boss Bunny Graphics came in.
A Thoughtful Rebrand Built for the Road
McGath Concrete approached us with a clear goal:
Create a clean, modern fleet design that respected their history while positioning them for the next generation of customers.
Our team started from the ground up:
- Redesigned their logo for improved readability and modern appeal
- Refined the layout and branding system to work consistently across all vehicles
- Optimized visibility for real-world driving conditions—day or night, near or far
The result was a bold, professional look that feels current without losing the trust they’ve earned over decades.
Enhancing Customer Experience with QR Codes
Fleet graphics aren’t just about looks—they’re about function.
To make it easier for customers to connect with McGath Concrete, we incorporated QR codes directly into the vehicle designs. This allows potential customers to instantly access contact information and services with a quick scan, turning every truck into a moving, interactive marketing tool.
10 Vehicles. 3 Days. Zero Downtime.
One of the biggest challenges for any fleet rebrand is time off the road—and McGath Concrete couldn’t afford delays.
Boss Bunny Graphics handled:
- Removal of old graphics
- Full installation of new branding
- Coordination of all 10 vehicles
All completed in just three days.
That meant minimal disruption, maximum efficiency, and a fleet that was back on the road quickly—looking better than ever.
A Local Partnership Built on Trust
Projects like this are why we love working with established local businesses. McGath Concrete trusted a Beech Grove-based, woman-owned wrap shop to guide them through an important evolution of their brand—and we’re proud to have delivered.
Their refreshed fleet now reflects who they are today: experienced, professional, and forward-thinking.
If your business is ready to modernize without losing its roots, Boss Bunny Graphics has your tail covered.
